When guests come to do a tour across Switzerland, they sometimes arrive without a stitch of cycling clothing.
So they pick up a jersey and they wear it every day…for 7 or 8 days straight !
We kept that in mind when designing this year’s “Prime Jersey”.
The dark colors mean that the grit and sweat won’t show.
The inter-power fabric means that you won’t have any folds or creases when you hang it out to dry after washing it in your hotel room.
And if you forget to wash it, we’ve put merino wool-side panels on this jersey to help manage odors.
Like our Helvetia jersey, the Prime has three external back pockets, one back zip pocket, finely ventilated side-panels, and a reflective and “grippy” waistband for better visibility.
Unlike the Helvetia, the sleeve cuff is not laser cut. It has a stitched hem to better take hand-washing.
Finally, the full front zip is perfectly hidden so as not to obscure the Swiss flag.